I previously wrote about what colors to choose for a brand basing on what message and value you’re trying to give off to your target demographic. I cut the colors thing down to only writing about cool colors’ effects and not warm colors, and that was for obvious reasons;...

Believe it or not, there’s a whole psychology behind colors. You might think it ends on toddlers playing with them and ruining your grandmother’s white walls. Colors actually affect us up until old age. And this has a lot to do with emotions elicited by colors. We’re human; emotions...