Golden Advice: Be a Customer-Focused Business

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Golden Advice: Be a Customer-Focused Business

Any business is practically nothing without customers. Because what’s the point of selling or creating a product or service that no one is purchasing? So yeah you might as well go ahead and say customers are the backbone for any business. Surprisingly though, there’s actually something more important than just customers that usually buy from you.

Now that’s what a happy customer looks like!

You guessed it right folks! A happy customer, a delighted customer, a pleased customer…whatever you want to call it, a happy customer beats a basic customer any day. Because a normal non impressed customer will just keep buying your products but may not actually be impressed by them i.e. your product or service hasn’t left a mark on this customer. So count on the fact that they will definitely go purchase what they need from your competitor next time hoping to be moved the way you may have failed to. A pleased customer on the other hand can’t forget you easily. Even if they try to, they’ll keep reminiscing how satisfied they were by whatever you offered them and you can’t have any doubt that they’ll definitely be back for more. Their appreciation of what you sell is the best part. It’s the sense of validation you probably need to be reassured that you’re not crazy for thinking your brand, product or service may actually reach far.

Trust me, you do not want an angry buyer.

Some lovely outstanding ones even go as far as advertising your product for you not just to friends and family but to their followers on social platforms. And just like that you have your greatest advocates from being the best you could be. Which is great because this takes your new customer acquisition stats high. I think you can already see the incredible heaps of benefits of being wonderfully customer-focused.

Sadly though most business owners are solely focused on maximum return to the business and often forget that enhancing the lives of the customers should be priority. Besides, when you ace at doing that for your customers you undoubtedly get the high yielding returns you so wish for.

So my lovelies, today we’ll learn how to be truly customer-focused and value our customers by making them priority.

Make each customer experience indelible

Big word for some of you, I understand. I’ll break it down for you so don’t fret besties. It’s as simple and detailed as the subheading! Just make a customer have a memorable experience. It’s hard, I know. I think every day I see more and more people that work in customer service complain about how it’s so draining. You can’t blame them. People are hard to deal with and they are very good at testing your patience.

Any job that involves customer service is very demanding and that’s why people that work in this field perceive it as such a burden. It is. I’m not going to give you sugar coated lies. You’re an adult; you can handle the truth. (I assume high school aged kids and below are not reading this) The one good thing about this hard fact though is that you can change the situation by changing your perspective of it.

Rather than looking at customer service as a stressful experience, look at it as a chance to get customers’ advocacy and loyalty. Don’t forget to be patient with them! Aim at making your interactivity with a customer as delightful as you can for both you and the customer. If that means throwing around some jokes and making the moment light, then do so. Make it positively memorable from the very beginning to the end. Happiness is key for both you and the customer in this case.

Be open to learning from your customers and employees

Make feedback a culture at your company. You want to make your product and service as comforting and satisfactory as can be to the customer. Communicate with the customer and ask for respectful feedback on what they get from you. Make surveys of what’s most liked and what’s least appreciated. Take advantage of metrics to assess business and customer satisfaction through data measurements. This makes your work much easier because you then know what to adjust and enhance.

Female worker with supervisor working on laptop. Factory workers working together.

Aside from that, it also makes the customer feel valued and people love and feed off that kind of energy. So be unforgettable to them. Recently I was called by a digital television company like twice in one week because they wanted to know what I liked and didn’t like about their service. I don’t remember much of what was said on the call but I did appreciate that they value my opinion.

Before I forget, do also engage with your employees on what they feel needs to be changed for the better of the company. A healthy working environment will certainly make your employees feel validated and eventually making it easy for them to be delightful to the customers the way you hope they’d be.

Some old fashioned companies are not open to learning and changing their ways to make the customer comfortable because they are afraid of change I guess. Some just think it does away with the company’s originality to change a few things here and there. Consider that a slow but sure way to lose potential loyal customers/advocates.

Be innovative with how to please your customers

I believe I had mentioned before to be good to your employees if you have any. If you are the one to do all the work then easy for you I guess. But if you have employees, endeavor to exude positive energy to them, perhaps even reward them, for being continuously creative with how to please your customers. It makes it easier for them to elate the customers because they have reason to; it’s like an incentive for them.

Come up with cool ways to make a customer happy

Also the world is moving so fast in every aspect imaginable; even in ways to gratify the customer there are more and more creative ways some really incredible geniuses come up with. The business and customer culture changes rapidly by the second, so encourage your employees and yourself too to keep up with it, perhaps even better to be a few steps ahead of it. Only then can you figure out stunning ways to delight your customers and keep them hooked to you and your business.

But of course as always, there are a million and one ways to be customer-focused. I’m just starving you small-small by giving only three.

This is definitely where that famous quote of Maya Angelou’s sums up all I trying to say; “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. So yeah…that’s basically it! You’re welcome!

Golden Advice: Be a Customer-Focused Business

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