By now I believe we have established how important logos are to any business. And I am confident that got the bigger lot of you running to get logos to steal the hearts of your customers. But what criteria does one follow when aiming to design a fascinating logo? How does one master the art of making a logo that is a rare spec? Picture your customers telling you this; “You have exactly 3 seconds to wow me and convince me that your brand is worth my money and time”! Now ask yourself what the fastest and most effective way to do this is. That’s right! You said it! A riveting logo (add sparkles to the word logo, it’ll make it look more gorgeous in your mind).
Pray your lucky stars help you figure out how to make the attractive logo you so desire to create from this article. I’ll give you my two cents on how to achieve this and you better appreciate them because that’s just how much I’m concerned with your business’ well-being…because how else are we going to pay for that trip to the Maldives?
So let’s see what, according to me and other experts, makes a logo a million dollar one.
Like I’ve mentioned the last one million times, competition gets tighter every day by the second. In everything! So you can imagine the pressure to make a captivating logo! And it’s not like creatives are just all of a sudden going to stop being innovative and impressive with their works because you can’t come up with something astounding or to accommodate incompetent work. So yeah! Get your big adult pants on and make something stupendous!
The million dollar trick is to make it exceedingly recognizable. Master the art of making a logo that stands out from those of your competitors’. Customers may not say it much but they crave something different from the everyday logos we see now and again.
It may be small and classy or huge and detailed; whichever way you choose to go make sure to make it stand out from the crowd, unforgettable if you will. Do this with properly executed creativity and competence.
I just learned these awesome essentials from CoverWallet that some experts follow when designing logos and I think they go a long way in designing a great logo. They are
Take some time to appreciate the compartmentalization (Now is the time to run to Urban dictionary) of these principles though, makes it easier for people with restless minds like mine to do so much. I also love how every single one of those principles is vital in every logo. Simplicity is another synonym for class in this time and day and that speaks volumes. Timelessness is something many big brands have mastered. The rest of the principles, you can add your own wise words to them, now is your time to shine.
Seriously though, follow these and see how auspicious logos flood your mind.
This too is about to become a song! At your big age you should know that a logo is basically a depiction of your company in visual form. When you start a company you have a vision, values and a mission. Coming up with a logo has to get you asking if any of them are reflected by the logo. You also could have a message you’re trying to send to the buyer or whoever takes a look at the logo; well…is that included in your logo? Does it convey the message you want it to? Does it speak for your brand the way you aim for it to?
A writer from CoverWallet puts it great when they say “Make sure that it captures the heart and soul of your company.” And honestly… that’s basically it.
This entirely depends on the founder(s) of any company. However, it’s important to note that each color has an association with different emotions and meanings so it might not all be fun and games when choosing a color palate for a logo because you might choose blue and yet the goal was to make the logo give off a romantic lovey dovey vibe…like where did red run off to? So try not to blunder in that aspect.
Also do your best not to have a color splash or pool party till the logo comes off messy and overwhelming to the eye. One thing about too many cooks is that they’ll always spoil that broth. Some people do pull this off though so if you can execute it then knock yourself out! Look at Apple’s first logo?
Some people prefer heavy warm colors while others like me would rather go for light cooler shades. The bottom line though is to pick colors that resonate with the nature of your company and make them work.
You also want to make sure you use the latest technology in designing a logo. No one wants to go back to the early ugly days of the internet. If you can make sure you do hire an agency that specializes in this kind of field…pay well for their creativity too.
A wise piece of advice would also be to check out the logos of your competitors or of brands that you aspire to be as big as. Learn what layout, typography and scheme they use and pick a leaf or two in making yours just as awesome. Not to copy though…I don’t condone this.
One last thing that may be important for some is that it’s crucial to design a logo that can be adaptable to changes in it as your company grows and changes.
So yeah…those are my two cents.
Leave a comment