Here are some of the few reasons as to why logos are so darn important for whatever brand that exists and whatever company you might have in my mind; logos may define what your company does, logos help companies stand out from the crowd, logos are pleasing to the eye and do play a big role in elevating sales for companies, logos make you…you (“you” in this case is the company…yeah must hurt to realize you’re not that special, your company is though, so there’s a plus for you to go home crying with), logos remind a company what it is about, have I mentioned that logos help any company stand out?
Logos also remind your customers what you and your company are about, some logos have sentimental value to the point that they remind the founders of a company know where they are coming from, how far they’ve come, if you will, they could also let the public and your buyers know what your company stands for and why you value your brand or whatever inspiration you had that led to choosing a specific design. I know I haven’t yet mentioned that logos play a big part in making a company stand out from the crowd, have I?
But then again, you and I might just be over thinking the whole logo thing and making a whole mountain out of an anthill. A logo may be designed the way it is simply because the designer looked at an item and decided that that’s what would represent their company on Google images. But as always, you and I always choose to over think things like the clowns we are. Look at us. *shaking my head* In our defense though, it’s because sometimes things are much more than what they may seem, and that is where the beauty of being an over thinker comes in because for once in a blue moon, you may not seem so crazy and idle to whoever has to bear with the horror of your over thinking.
So is it peace of mind or over thinking…over thinking it is! (My other unmentioned mojo is making bad decisions on a daily, it’s alarming) Let’s go my fellow mind battlers, let’s keep digging till we find the reason for some of these logos. Because I don’t believe a man can just look at an apple, an already eaten apple for that matter, and decide it will represent a whole tech company. (Actually I do, I just want to wear the uneasily impressed hard babe façade for today)
I think you now get the point. It’s actually been proven that logos are far more recognizable before people even realize the brand name. Use that information howsoever you wish. A case in point is when you see an image of Colonel Sanders smiling gleefully; you definitely know that is some crunchy spicy chicken coming your way because KFC decided to bless you with feel-good chemicals.
Now, there a million and one ways to design a logo; depends on the reasoning of the designer or the company owner. It could also be simply honoring a human being that made an impact to the company or to the owner, so personal reasons are a big motive too.
On a real though, a logo does a lot for a company. It might seem like a simple aspect of a business, but it goes a long way to help any company reach far. Logos are the epitome of making a strong first impression; one that lasts with your customers or anyone that takes a look at it. They also do a great job in separating you from your competition, I don’t see McDonald’s and KFC with the same logo, now do I? Though they offer similar services, I know which to choose when using a delivery app because of how each stands out with their logo.
Tell me something that catches attention faster than a logo; go ahead, I’ll wait (that was a rhetorical statement, don’t answer it.) But you get the point. If I see an intriguing logo, I’ll want to know what the company is before I even think of what they sell. Maybe even just linger in its presence because of how attractive it may be. So yes, that gets money bags coming your way if you attract the right customers. And with the alarmingly short attention span of most consumers’ these days, this really comes in handy to help get market for you. Make it as eye catching as you can and see how your ancestors send customers your way. If you aim to include your values in a logo, make sure whoever sees it gets the message, because they sure as heck are going to judge your company based on the appearance of the logo.
Also logos are expected of whatever company exists. Your customers expect a logo to show for whatever they may show off about to their circles. It has become a norm to have a logo represent your brand identity because a slogan and name just aren’t enough. Hop in the wagon and let us do the honor of designing yours for you. Aside from simply expecting a logo, your customers subconsciously expect a logo that sticks with them. Don’t take it personally, but people will sometimes forget the name of your company, but a captivating logo…that doesn’t just go away.
It’s important to make sure a logo somehow reflects your company’s purpose. This was supposed to be mentioned in the article that states what to consider when designing a logo but I guess it also works here. For example, why would you run a show company but use a logo that advertises fast food? What is the color of your problem? Make it make sense please! If I personally ever land on such a dimwit-filled situation, nga hunger is murdering me, I’m confident I might kill the manager of that shoe company, right after eating some shoe soles to fill my crying-for-help stomach. (Sorry for putting that unsettling image in your innocent minds but you have to understand that hypothetically at this point, I have lost my cool and can’t fathom how dumb people can get)
Logos can be a beautiful thing if you so desire to make them like that. Maybe it’s not even the beauty that makes them…intriguing; it’s probably what message the creator of the logo was trying to convey to those that see it, it could also just be simply about how one feels about their company. That could be the beauty of logos; the cryptic aspect they carry. I mean, for example, when you see a bitten apple at the back of a laptop or phone, it makes you wonder, was the designer of the logo trying to honor an apple that he ate that day that gave him the inspiration or was he just out of ideas and happened to have picked up a half-eaten apple that rolled by his feet? Or was he just trying to keep the doctor away?? (Let me just stop you laughing to say this will forever be one of my greatest puns…if you don’t gerrit forgerabourit)
Maybe you can tell I wasn’t really in my bag writing this blog and I will justify that by saying it is because this article was more of me thinking out loud…and my thoughts are rarely organized. But I can count on me getting the point across. So what better way to stick in the minds of your target market if not an outstanding logo?
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